There needs to be incentive to attack above (not aimed only at the top alliance). Currently you don't have much of a reason to pick on as strong or stronger allies/companies, the small bounty rarely gives profit and you make alot of enemies that in the long run might make bounty hunting unprofitable for your score (the only aim left with removal of l/f effectiveness and bh ranks).
The point of the game is to feed with the weak and outgrow competition while avoiding any possible damaging conflicts if you have the choice and i personally find it quite unapealing to play.
Look at last round rank 1 in score .. there is nothing epic in getting rank 1 as a inactive player with just gardeners and (not enough
) harvesters all round long. Rank 1 should be something you fight for till your last breath. Awesome fights, big wins, big looses, stories you can take with you for rounds and rounds.
Game should give worthy rewards attacking strong(er) oponents related to your score or your alliance score. I don't think larger acre gains would be a good reward (at least not alone) since mid-late game excepting the top alliance everybody wants a steady and constant growth beeig capped by the allies stronger than them. So doubling your alliance acres in 1-2 days while in theory is benefical should make you a very fat and juicy target. So the reward should give nonland bonuses like bh/increased productivity/better troops etc.
Why there needs to be a reward and players won't attack above and join resistances for the 'good ol' fun ? Because if you want just fun you'd probably do something else than play a browser game and if you do play bush there's no reason for your alliance to join a resistance .. what's in it for you ? The big allies organizing taking all the credit and saying how much others suck ? What changes for you if one or another alliance switches position up there ? Why would you follow orders from a guy outside your own alliance and put at his disposal the troops you tryed to protect for so long ? Because one guy there yells how this is for fun ? I'd rather get the fun by my own standards instead what others think its fun for them.